The sony corporation a case study in transnational media management

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The Institute of East Asian Studies organizes and sponsors research and public service programs related to the history, cultures and contemporary affairs of East Asia, at the University of California, Berkeley. A CASE STUDY ON SONY CORPORATION The Sony Corporation: A Case Study in Transnational Media Management by Richard A.


Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan JMM – The International Journal on Media Management – Vol. 4 – No. 2: ( – ) A free-trade agreement between Canada and the European Union would deal another blow to Canada’s already battered manufacturing sector, wiping out thousands of jobs in food processing, apparel making and the auto industry, according to an analysis of a potential agreement.

This report is based on Sony Corporation. The report below is structured focusing on the issues provided as question for the Case study in the seminar group. There is a brief History & Culture followed by the SWOT Analysis & Financial Analysis, followed by the management change at Sony.

The Sony Corporation: A Case Study in Transnational Media Management

Finally. SONY CORPORATION About Sony Sony is a multinational conglomerate corporation and the world's largest media conglomerate with revenue of US$72 billion (as of fiscal ). Its principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG .

The sony corporation a case study in transnational media management
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